Books I've read in January 2012

You Inc - By Harry Beckwith & Christine Clifford Beckwith

Summary: This book is about both finding the right position and/or vocation for you while at the same time talks about how to market - yourself, your business and/or brand ...well.

My Opinion: I really liked this book, the authors talk quite a bit about their experiences within the Marketing world while at the same time they talk about how you can market yourself to become the best candidate whether your being interviewed by a potential employer or potential clients.

Key Point: "TIME - some people give and others take. Assess that immediately. Give your time lavishly to people who give, and avoid those who take." ...nuff said




On Writing - By Stephen King

Summary: Stephen King, the undisputed master of the horror genre of books for the past 30+ years pulls back the curtain and talks a little bit about his craft. He talks about how both his life - from the moment he knew he didn't have to be a teacher anymore, to the moment he was a few hours away from a premature visit with the Grim Reaper - while at the same time gives all types of golden nuggets on how a mediocre writer can become a good writer.

My Opinion: An excellent read. Mr. King tells it like it is and pulls no punches in describing what makes a good writer to a God-awful one. He shares his hatred for adverbs. He talks about how he got the idea for some of his most famous books - for example Christine was triggered by the thought of a high school outcast he once knew - and most importantly he talks about the 'work'. The 'work' being sitting down, and writing ...everyday.

Key Point: Honestly, if one of the best-selling writers in the past 30 years tells you the best way to write a book...wouldn't you listen?