So many people in the world want everyone to be part of a bigger and bigger bowl of vanilla and sameness. Conform.
"Everyone is doing this so you should do this."
"Everyone believes this so you should believe this."
The problem is - the bowl of vanilla is stale and moldy. Being vanilla is not good for you. There's a reason why Ben & Jerry's is a ice cream company you instantly form an idea about (if you've heard of it). While there are a multitude of other ice cream companies are just commodities. The other companies charge $4 for their gallon of ice cream, Ben & Jerry's charges more than that for a pint.
Large corporations do their best to make everything very vanilla.(I should know I've worked for one.) Small startups though are the ones making the news. Creating headlines. They think different.
If M. Louise Ciccone* or Stefani Joanne Angelina Germanotta** or even Robyn Fenty*** tried to copy what others singers were doing would their stage names even register with us? Would their real names even matter?
The answer is likely "no".
In a world full of square pegs, be the round one. In a world full of round pegs be the triangle. And if you're an excellent square peg - do what's necessary to become the best square peg there is.
At the very least though embrace who you are, what you're about and what you believe in. The world can get vanilla at any corner grocery store. You however, are a little bit harder to find in a sea of 7 billion people and therefore that much more valuable.
What do you think - are you vanilla or a new flavor?